Midtown Rising By Jan Ferris Heenan
Many are following the trends closely to make sure that the essence of midtown remains the same, even as the area continues to grow and prosper. Few are more vigilant than Brian Fischer, a community organizer and one of the forces behind midtowngrid.com, a business networking and social advocacy group.

“What kind of flavor would there be to the city of Sacramento if the majority of the 100 restaurants and 40 or 50 boutiques in midtown were primarily franchises and chains? What would people remember? Where would the [profits] go?” he asks.  > complete article